Digital Marketing
A Comprehensive Guide to Creating a Powerful Digital Marketing Plan
n the rapidly evolving digital landscape, a well-crafted digital marketing plan is crucial for businesses aiming to thrive and stand out. While
20/06/2023
Insights
Plain-English guides on SEO, AI search, Google Ads, web design and branding. Written for owners and managers who want enquiries, with real numbers, named sources and no jargon.
You will speak to Marcus Lobow, our founder, on the first call. He runs every account personally. Call 020 7167 8465
5.0 on Google
Rated by the businesses we work with
UK Small Business Awards 2026
Finalist, Best Digital Marketing Agency, London
10+ years in B2B marketing
Seven of them in-house, on the client side
Accredited Living Wage Employer
Fair pay for everyone who works with us
Every topic has its own archive. Pick the one that matches the problem in front of you.
New guides most weekdays, each one written or reviewed by Marcus Lobow.
n the rapidly evolving digital landscape, a well-crafted digital marketing plan is crucial for businesses aiming to thrive and stand out. While
We studied 95 UK B2B service firms across facilities management, cleaning, security, property and professional services, in London, Manchester, Birmingham, Leeds and Dublin. The firms that rank in Google are the ones AI tools cite.
95
UK B2B service firms studied, October 2026. Search and AI figures are SE Ranking estimates.
Six common problems, each with the guide we would hand you first.
Start with the fundamentals that decide who ranks for buying searches. Read the SEO guide →
What GEO and AEO mean in plain English, and what to fix first. Read the AI search guide →
What good PPC management includes, and what it should cost. Read the PPC guide →
What 14 London B2B homepages taught us about winning work. Read the web design review →
Where commercial contracts actually come from, and how to be found for them. Read the contracts guide →
What brand identity is, and the minimum kit a small business needs. Read the brand identity guide →
Still have a question? Call 020 7167 8465 and you will speak to Marcus directly.
Marcus Lobow, our founder, writes or reviews every article. He has 10+ years in B2B marketing, seven of them in-house in facilities management and property. Where AI helps with research or a first draft, a senior marketer checks every fact and figure before it is published.
From named, linked sources such as Google, ONS, IAB UK and industry benchmark studies, and from our own research, such as our study of 95 UK B2B service firms. Our own client results always carry a note on how they were achieved.
Most weekdays. Articles follow a published topic plan covering SEO, AI search, Google Ads, web design, branding and the sectors we know best, so related guides link together.
Yes, with a credit and a link back to the original article. For our own research data, please link to the study article so readers can see the method and sample.
A small London agency, on purpose. The person you brief is the person who does the work.
About the author
Founder, Lobo Digital
Marcus has 10+ years in B2B marketing, seven of them in-house across facilities management and property. He holds an MSc in Management with Marketing from Birkbeck and runs every Lobo Digital account personally.
Lobo Digital Ltd is registered in England and Wales, company number 14627869, with a registered office at 128 City Road, London EC1V 2NX. Call 020 7167 8465 or email hello@lobodigital.co.uk.
Written and reviewed by Marcus Lobow. Last reviewed October 2026.
Reading is useful. A senior review of your own website, Google presence and AI visibility is faster. Send us your site and we will show you what to fix first, with no obligation.
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