Where human brilliance meets AI precision
Digital marketing agency in London
Lobo Digital is a digital marketing agency in London, built for UK SMEs and purpose-driven organisations. We combine senior human strategy with AI execution across SEO, generative engine optimisation, PPC, web design and branding. Every account is run by an experienced marketer, not passed to a junior.
- 5.0 on Google
- UK Small Business Awards 2026 Finalist
- Accredited Living Wage Employer
You will speak to Marcus Lobow, our founder, on the first call. He runs every account personally. Call 020 7167 8465
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For commercial cleaning firms in London, specialist agencies tend to outperform generalists. Lobo Digital is noted for sector-specific SEO, having grown one cleaning company’s organic revenue from zero to £1M annually…
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5.0 on Google
Rated by the businesses we work with
UK Small Business Awards 2026
Finalist, Best Digital Marketing Agency, London
10+ years in B2B marketing
Seven of them in-house, on the client side
Accredited Living Wage Employer
Fair pay for everyone who works with us
Trusted by UK businesses in facilities management, cleaning, property and hospitality
Proof, not promises
Real results for real businesses
Anyone can claim results. Here are ours, with the numbers attached.
Facilities management
£9M to £30M+
turnover growth
SEO and email marketing that powered a facilities management company’s growth from £9M to over £30M in turnover.
SEOEmail marketingIn-house
Commercial cleaning
£0 to £1M+
in annual organic revenue
An entire organic channel built from scratch for a commercial cleaning company, now generating over £1M in annual revenue.
SEOContentLead generation
Property management
Launch to page one
for a startup guaranteed rent company
A startup guaranteed rent company taken from no website at all to page one of Google for the searches landlords make.
Web designSEOLocal SEO
128%
Increase in website traffic within three months, with 10+ keywords moving from page three to the top five
40 to 1,000+
Monthly organic visits, inside one month
0 to 10
Booked appointments a week from organic search
£85 to £18.50
Google Ads cost per lead for a cleaning company
These results were achieved by Marcus Lobow, some in-house as a senior marketer and some through Lobo Digital.
Your customers are asking AI, not just Google
Buyers now start in ChatGPT, Perplexity and Google AI Overviews. Those tools do not return ten blue links. They return one answer, and they name a handful of businesses inside it. If your business is not in that answer, you are invisible to that buyer. Generative engine optimisation and answer engine optimisation are how you get cited, and we have been building for this since before most UK agencies had a name for it.
68%
of Google searches now end without a click, up from around 45% ten years ago.
8% vs 15%
Click-through rate when an AI Overview is present, against when it is not. Nearly halved.
of consumers now rely on AI-generated summaries for at least 40% of their searches.
Our digital marketing services
Six disciplines, one senior team, all pointed at the same thing: more qualified leads at a lower cost.
SEO
Rank for the searches that bring buyers, not just traffic. Technical fixes, content that converts, and links that hold up.
GEO and AEO
Get named when buyers ask ChatGPT, Perplexity and Google AI Overviews. The visibility channel most agencies have not caught up with yet.
PPC
Google Ads managed to profit, not to spend. Clear reporting on cost per lead, every month.
Google AdsPaid socialRemarketing
Web design
Websites built to be found and built to convert. Fast, accessible, and structured for search from day one.
WordPressWebsite auditConversion rate optimisation
Content, social and email
Content that answers real buyer questions, social that supports the pipeline, and email that turns leads into clients.
Branding
Brand strategy and identity for businesses that have outgrown the logo they started with.
Marketing built around your industry
We know some sectors properly, from the inside. Our founder spent seven years in-house across facilities management and property before founding Lobo Digital.
Facilities management
In-house experience. Marketing that speaks to procurement teams and long buying cycles. Explore →
Commercial cleaning
£1M results. The sector where we took one client from zero to £1M in organic revenue. Read the case study →
Property management
In-house experience. Lettings, block management and estate agency marketing that fills the pipeline. Explore →
SaaS and tech
We build and market our own SaaS product, so we know the funnel. Content, SEO and paid that turns free trials into paying users. Explore →
Retail and hospitality
Proven results. Local visibility for businesses that live by footfall. Explore →
Charity and non-profit
Free marketing support available. Doing more with tighter budgets. Explore →
Why London businesses choose Lobo Digital
At most agencies in London, the person who wins your business is not the person who runs it. Here they are the same person. Every month you get the numbers that matter: leads, cost per lead and pipeline. If a channel is not working we will tell you, and we will change it.
We report on revenue, not impressions.
You get senior attention, always
Your strategy is built and run by an experienced marketer with over ten years in B2B. The person who wins your business is the person who runs it.
AI that does the work, humans that do the thinking
We use AI to remove the grind: research, analysis, production at scale. Strategy, judgement and creative direction stay human. That is how a lean team competes with agencies ten times the size.
We have sat on your side of the table
Seven years in-house across facilities management and property. We know what it is like to justify marketing spend to a board that is sceptical of it.
Clear pricing
Transparent pricing for growing businesses
One rate, no hidden fees. You buy hours from a senior marketer at £62.50 an hour plus VAT, and we agree together where they go each month. Change tier as you grow.
Starter
Sole traders and smaller businesses making a start on search.
£937.50
a month plus VAT · 15 hours
- One primary channel
- Monthly reporting on leads and cost per lead
- Direct access to Marcus
- Quarterly strategy review
Most popular
Growth
Established SMEs who need more than one channel working.
£1,562.50
a month plus VAT · 25 hours
- Two to three channels
- Everything in Starter
- GEO and AEO visibility work
- Monthly strategy call
- Content production included
Partner
Multi-location businesses or those in competitive sectors.
£2,500
a month plus VAT · 40 hours
- Full multi-channel programme
- Everything in Growth
- Priority turnaround
- Fortnightly strategy calls
- Dedicated reporting dashboard
Need more than 40 hours?
Our largest package runs at 65 hours a month. Because that is a significant share of our capacity, we scope it on a call first to make sure we can deliver properly before you commit.
£4,062.50
a month plus VAT · 65 hours
All packages run on a minimum three-month term, then monthly. Unused hours do not roll over. Prices exclude VAT and ad spend, which is paid directly to the platform.
Meet Marcus, the person you will actually work with
A small London agency, on purpose. When you work with Lobo Digital, you work with Marcus, not an account executive who joined last month.
Founder, Lobo Digital
Marcus Lobow
Marcus founded Lobo Digital after more than ten years in B2B marketing, including seven years in-house across the facilities management and property sectors. He holds an MSc in Management with Marketing from Birkbeck and runs every Lobo Digital account personally.
Before Lobo Digital, he built a commercial cleaning company’s organic channel from nothing to £1M in annual revenue. That result still shapes how the agency works: patient, technical, and focused on revenue rather than rankings for their own sake.
FM, cleaning and property experience MSc Management with Marketing 10+ years B2B marketing
What our clients say
Real reviews from our Google Business Profile, pulled in live. We do not edit, filter or write them.
Local to you
Your London digital marketing partner
We are based at 128 City Road in Shoreditch, and we work with businesses across every London borough. If you would rather talk in person than over a call, we are happy to meet.
Lobo Digital
128 City Road, London, EC1V 2NX
020 7167 8465
hello@lobodigital.co.uk
Shoreditch The City Islington Hackney Camden Westminster Southwark Tower Hamlets London Bridge
Insights
Latest marketing insights
What website maintenance includes, why it matters for enquiries, how UK pricing models compare and what a useful maintenance report should show.
Local SEO is the cheapest source of enquiries most service firms are not collecting. How Google ranks local results, how to set up your Business Profile, and a 20-point checklist.
If a competitor could sign your positioning statement unchanged, it is not positioning. Here is how to write one in five steps, with worked examples and a simple test.
Digital marketing agency London FAQs
Still have a question? Call 020 7167 8465 and you will speak to Marcus directly.
What does a digital marketing agency do?
A digital marketing agency plans and runs your marketing across digital channels. That usually covers SEO, paid advertising, content, social media, email and web design. A good agency ties all of it to commercial outcomes: more qualified leads, at a cost that makes sense for your business.
How much does digital marketing cost in London?
Most London agencies charge between £800 and £5,000 per month for SME retainers, depending on scope and the number of channels. Cheaper options usually mean junior delivery or automated work with little strategy. Ask any agency what you get for the fee, and who exactly will be doing it.
What makes Lobo Digital different from other London agencies?
Two things. You work directly with a senior marketer rather than being passed to a junior account team. And we optimise for AI search engines like ChatGPT and Google AI Overviews alongside traditional SEO, which most UK agencies still do not offer as a service.
What is GEO and why does it matter?
GEO is generative engine optimisation: getting your business named in the answers that ChatGPT, Perplexity and Google AI Overviews give. Buyers increasingly start there rather than on a results page. If those tools do not know your business exists, you lose the enquiry before you ever see it.
Do you work with small businesses?
Yes. UK SMEs are who we are built for. We work with sole traders through to established businesses turning over several million. If your budget or goals are not a fit for what we do, we will say so on the first call rather than sell you something that will not work.
Which industries do you specialise in?
We work across most sectors, with genuine depth in facilities management, commercial cleaning and property management. Marcus spent seven years in-house in those industries before founding the agency, so we understand the buying cycles and the procurement realities rather than guessing at them.
How long before I see results?
PPC can generate leads within days. SEO and GEO typically show meaningful movement between three and six months, with compounding gains after that. Any agency promising first page rankings in a few weeks is either targeting keywords nobody searches, or is not being straight with you.
Do you work with businesses outside London?
Yes. We are London based but work with clients across the UK, including Manchester, Birmingham, Leeds, Liverpool, Bristol and Sheffield. Most of our work runs remotely, and we are happy to meet in person for clients within reach of the office.
Let's build your intelligent marketing strategy
Book a free, no-obligation audit. We will show you where you are losing visibility, what your competitors are doing differently, and what we would fix first. No pitch deck, and no pressure.
Prefer to talk first? Call 020 7167 8465 or email hello@lobodigital.co.uk