Our pricing, published in full
Most agencies ask you to book a call before they will tell you what anything costs. We publish ours: £62.50 an hour plus VAT, in monthly packages, delivered by a senior marketer. The price should not depend on what you look like you can afford.
- 5.0 on Google
- UK Small Business Awards 2026 Finalist
- Accredited Living Wage Employer
You will speak to Marcus Lobow, our founder, on the first call. He runs every account personally. Call 020 7167 8465
- Hourly rate£62.50 + VAT
- Monthly packages15, 25, 40 or 65 hours
- From£937.50 + VAT a month
- Minimum term3 months
- Who does the workA senior marketer
- Free auditYes
- 5.0 on GoogleRated by the businesses we work with
- UK Small Business Awards 2026Finalist, Best Digital Marketing Agency, London
- 10+ years in B2B marketingSeven of them in-house, on the client side
- Accredited Living Wage EmployerFair pay for everyone who works with us
Why does Lobo Digital publish its prices?
Because you should be able to compare agencies before a sales call, not after one. Hidden pricing lets the number change depending on who is asking. Ours does not, and we would rather lose a client on price than win one on a quote they did not understand.
You know the cost before you talk
No discovery call to find out whether we are in your range. The numbers are on this page.
You buy seniority, not a task list
Every hour is senior time. The person who scopes the work is the person who does it.
You see what the hours produced
Monthly reporting on leads and cost per lead, by service, so you can judge the spend like any other.
How much does Lobo Digital cost each month?
Four monthly packages at £62.50 an hour plus VAT, with a minimum three-month term. Pick the hours that match the work, and we agree together how they are spent.
Starter
15 hours a month
£937.50
a month, plus VAT
A focused site with one or two core services, or a single channel done properly.
- Fundamentals fixed in priority order
- One main channel, such as SEO or PPC
- Monthly report on leads and cost per lead
Growth
25 hours a month
£1,562.50
a month, plus VAT
Steady work across your main services, with content and authority building every month.
- Two or three channels in one plan
- Content and authority work each month
- Monthly report and planning call
Partner
40 hours a month
£2,500
a month, plus VAT
Competitive markets, several services, several locations, or a website project alongside.
- Several channels running together
- Room for a site rebuild or larger campaign
- Monthly report and planning call
65 hours a month
£4,062.50
a month, plus VAT
Senior marketing support across most of your channels, run by the same person.
- Most channels covered in one plan
- Capacity for ongoing projects
- Monthly report and planning call
Every price on this page excludes VAT. Most clients start on 15 or 25 hours and review once the first results are in.
What will your package cost with VAT?
Use the calculator to see your monthly cost with and without VAT, and the total for the minimum three-month term.
If you are VAT registered, you can usually reclaim the VAT, so the figure excluding VAT is the one that matters for your budget. Your accountant can confirm.
Work out your monthly cost
Choose a package to see the monthly cost with and without VAT, and the minimum three-month commitment.
- Monthly, excluding VAT
- £1,562.50
- VAT at 20%
- £312.50
- Monthly, including VAT
- £1,875.00
- Minimum three months, excluding VAT
- £4,687.50
Advertising spend is paid directly to the platform and is not included. One-off projects are quoted separately.
How do the monthly hours work?
You buy senior hours rather than a fixed list of tasks. Each month we agree where they go, based on what the numbers say, and move them when something works better.
- Hours can cover any mix of our services: SEO, AI search optimisation, web design, PPC, social and branding
- Every package includes monthly reporting on leads and cost per lead, by service
- Every package includes a senior marketer doing the work, with no junior layer
- AI speeds up research and first drafts, and every piece is checked by a person
- If a channel is not paying, we say so and recommend moving the hours
| Work | Hours |
|---|---|
| SEO: service pages and technical fixes | 12 |
| PPC: campaign management and landing pages | 6 |
| AI search: content and citations | 4 |
| Reporting and planning call | 3 |
| Total | 25 |
How are one-off projects priced?
At the same rate. Website builds, standalone audits, site migrations and branding projects are quoted in hours at £62.50 plus VAT, and agreed with you in writing before any work starts.
You see the number of hours, what they cover and what happens if the scope changes. No surprise invoices.
The free audit is exactly that: a senior review of your search visibility, website and competitors, which you keep whether or not you work with us.
How does this compare with hiring in-house or another agency?
Every option has its place. This is how they usually differ for a small business that needs senior marketing.
| A senior in-house hire | A typical agency retainer | Lobo Digital | |
|---|---|---|---|
| Who does the work | One senior person, usually one discipline | Often a junior, overseen by someone senior | A senior marketer, across several channels |
| What you pay for | Salary, employer costs, recruitment and tools | A monthly fee, often for a fixed task list | Senior hours, agreed and moved each month |
| Price visibility | Clear, once hired | Often only after a sales call | Published on this page |
| Commitment | Employment contract and notice | Often six to twelve months | Minimum three months |
| Reporting | Depends on the person | Often impressions and rankings | Leads and cost per lead, by service |
We are not against in-house teams or larger agencies. For many businesses they are the right answer, and we will tell you if that is true for you.
How can senior marketing cost £62.50 an hour?
Because AI carries the grind and people run the strategy. Research, analysis, first drafts and reporting run through our own AI platform, so your hours go on judgement rather than production.
A senior marketer sets the strategy, checks every piece of work and owns the outcome. There is no junior layer to pay for, and no account manager between you and the work.
"AI runs the grind. Humans run the strategy. That is how a small business budget buys three services here instead of one elsewhere."
Lobo Digital
What results has this approach delivered?
What senior hours have produced, in-house and at Lobo Digital.
Turnover growth for a facilities management business
Organic revenue for a commercial cleaning business
Monthly organic visits, inside one month
Booked appointments a week from organic search
These results were achieved by Marcus Lobow, some in-house as a senior marketer and some through Lobo Digital.
Read the case studiesWhat do clients say about working with us?
Real reviews from our Google Business Profile, pulled in live. We do not edit, filter or write them.
Frequently asked questions about our pricing
How much does a digital marketing agency cost in the UK?
It varies widely, and many agencies do not publish prices at all. Ours is £62.50 an hour plus VAT, in monthly packages of 15, 25, 40 or 65 hours, from £937.50 plus VAT a month with a minimum three-month term.
Why do you charge by the hour rather than fixed packages?
Because every business needs something different, and a fixed task list means paying for work your site may not need. You buy senior hours, and we agree together where they go each month, moving them to whatever is producing leads.
Are your prices inclusive of VAT?
No. All our prices exclude VAT, which is added at the standard rate. The calculator on this page shows both figures.
Is there a minimum contract?
Yes, three months for monthly packages. Most marketing needs that long to fix the fundamentals, measure the effect and adjust, so it gives both sides a fair test.
Is advertising spend included in the hours?
No. Advertising spend on Google, LinkedIn or Meta is paid directly to the platform. Your hours cover the strategy, set-up, management and reporting.
Do you offer one-off projects?
Yes. Website builds, standalone audits, migrations and branding projects are quoted in hours at the same £62.50 rate, and agreed with you before any work starts.
Is the free audit really free?
Yes. A senior marketer reviews your search visibility, your website and your competitors, and you keep the findings whether or not you work with us.
Do you work with charities?
Yes. We give free marketing support to selected charities and non-profits. Paid charity work uses our published rate.
Who is behind Lobo Digital?
A small London agency, on purpose. The person you brief is the person who does the work.
Marcus Lobow
Founder, Lobo Digital
Marcus has 10+ years in B2B marketing, seven of them in-house across facilities management and property. He holds an MSc in Management with Marketing from Birkbeck and runs every Lobo Digital account personally.
Lobo Digital Ltd is registered in England and Wales, company number 14627869, with a registered office at 128 City Road, London EC1V 2NX. Call 020 7167 8465 or email hello@lobodigital.co.uk.
Written and reviewed by Marcus Lobow. Last reviewed September 2026.
Connect with Marcus on LinkedInSee what your budget could achieve
Start with the free audit. A senior marketer will review your search visibility, website and competitors, then show you what we would prioritise and how many hours it would take.
Get your free auditPrefer to talk it through? Call 020 7167 8465