Branding
Cleaning business names and logos: how to choose ones that win contracts
Your cleaning company name gets read in places you never see. On the side of a van in a business park. On page one of a tender. In a list
Marcus Lobow 12/10/2026
Your cleaning company name gets read in places you never see. On the side of a van in a business park. On page one of a tender. In a list
You set up the LinkedIn company page, posted for a few months and watched each update reach a handful of people, most of them staff. Meanwhile, the founder wrote one
You launch a new service. You build a product. Or you buy a smaller business down the road. Then a question arrives that nobody planned for: does it carry your
Cloudflare blocking AI crawlers is one of those technical problems that can exist without anyone on the marketing team noticing. Your website can look completely normal. Google Analytics can still
Facilities management AI search creates a new visibility problem for FM contractors, but it is not because demand for facilities management has disappeared. The more important question is whether your
Does page speed affect AI search visibility? Probably, but not in the simplistic way that many SEO conversations suggest. There is currently no published evidence from OpenAI that a faster
How AI decides which businesses to recommend is not based on one published formula. ChatGPT, Gemini, Claude and Perplexity all use different systems, but the same question keeps coming up:
Most founders know they should be visible on LinkedIn. Few have a system for it. That gap costs pipeline, not just likes. Personal branding for founders is not vanity content.
Most businesses name themselves based on what they do, where they are, or what the founder is called. These are understandable choices. They are also frequently the wrong ones. The
