Last updated: 23 October 2026
This policy explains how Lobo Digital Ltd (“Lobo Digital”, “we”, “us”) collects and uses personal data when you visit lobodigital.co.uk, contact us, or work with us. We are committed to handling your data fairly, securely and in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Lobo Digital Ltd is the data controller for the personal data described in this policy.
- Company number: 14627869 (registered in England and Wales)
- Registered address: 128 City Road, London EC1V 2NX
- Email: hello@lobodigital.co.uk
- Phone: 020 7167 8465
2. The data we collect
Information you give us
- Contact form: your name, business name, email address, phone number (optional), website, the service you need help with, details of your enquiry, and how you heard about us.
- Free audit form: your full name, website URL, email address and any further details you share.
- Email, phone and meetings: anything you tell us when you get in touch directly.
- Clients: contact, billing and project information needed to deliver our services.
Information collected automatically
- Technical data such as your IP address, browser, device type and approximate location.
- Usage data such as the pages you visit, how long you stay, and how you arrived on our site.
- Business identification data: where you consent to marketing cookies, our sales tools may identify the organisation associated with your IP address.
3. How we use your data and our lawful basis
- Responding to enquiries and audit requests – to take steps at your request before entering a contract, and our legitimate interest in replying to people who contact us.
- Delivering our services and managing client accounts – performance of our contract with you.
- Sending marketing emails – your consent, or for existing clients our legitimate interest in telling you about similar services. You can unsubscribe at any time.
- Analytics and advertising measurement – your consent, given through our cookie banner.
- Keeping our website secure and working – our legitimate interests.
- Accounting, tax and legal requirements – compliance with our legal obligations.
We never sell your personal data.
4. Who we share data with
We only share data with trusted service providers who help us run our business, under contracts that require them to protect it. These include:
- Website hosting and security: SiteGround.
- Analytics and maps: Google (Google Analytics, Google Tag Manager, Site Kit and Google Maps).
- Advertising measurement: Microsoft Advertising.
- Sales and lead management: Apollo.io.
- Reviews: Trustindex, which displays our Google reviews.
- Website pop-ups and sign-up forms: OptinMonster.
- Email delivery and marketing: our email sending and email marketing platforms.
- Automation: Zapier and Make, which pass form submissions to the tools we use to manage enquiries.
- Professional advisers such as accountants and lawyers, and authorities where the law requires it.
5. International transfers
Some of our providers are based outside the UK, including in the United States. Where data is transferred outside the UK, we make sure appropriate safeguards are in place, such as the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Agreement.
6. How long we keep your data
- Enquiries that don’t lead to work: up to 2 years from our last contact.
- Client records: 6 years after our contract ends, to meet tax and legal requirements.
- Marketing contacts: until you unsubscribe or ask us to delete your data.
- Analytics data: for the retention period set in our analytics tools.
7. Cookies
Cookies are small text files stored on your device when you visit a website. We use them to make our site work, understand how it is used and measure our marketing. Except for strictly necessary cookies, we only set cookies once you have agreed through our cookie banner.
- Strictly necessary: keep the site secure and remember your cookie choices. These cannot be switched off.
- Analytics: Google Analytics and our own site statistics help us understand which pages are useful and how visitors move around the site.
- Marketing: Microsoft Advertising and Apollo.io help us measure our advertising and understand which businesses are interested in our services.
- Functional and third-party content: embedded Google Maps and our Trustindex reviews widget may set their own cookies when they load.
You can change your choices at any time using the cookie settings on our site, or block and delete cookies through your browser settings. Blocking some cookies may affect how the site works.
8. Your rights
Under UK data protection law you have the right to:
- access the personal data we hold about you
- ask us to correct inaccurate or incomplete data
- ask us to delete your data
- ask us to restrict or stop processing your data
- object to processing based on our legitimate interests, including direct marketing
- receive your data in a portable format
- withdraw your consent at any time, where we rely on consent
To use any of these rights, email hello@lobodigital.co.uk. We will respond within one month. There is normally no charge.
9. Keeping your data secure
We use appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), access controls and reputable, security-focused providers.
10. Children
Our services are aimed at businesses. We do not knowingly collect data from children under 13.
11. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.
12. Complaints
If you have a concern about how we handle your data, please contact us first and we will do our best to help. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk or on 0303 123 1113.