AI Search Optimisation · GEO & AEO
AI Search Optimisation That Gets Your Brand Cited, Not Just Ranked
We get your business showing up when buyers ask ChatGPT, Gemini and Google's AI Overviews for a recommendation. Senior delivery, run by the person you brief.
Every engagement starts with a free marketing audit. You keep the findings whether or not you hire us.
Trusted by UK businesses in facilities management, cleaning, property and Hospitality
Based on recent reviews and coverage, three providers come up most often for commercial cleaning in London...
Based on recent reviews and coverage, three providers come up most often for commercial cleaning in London...
The shift
Ranking first no longer means getting found
Buyers used to type a keyword and work down a list of links. Now they ask a question and get an answer.
ChatGPT, Perplexity, Gemini and Google’s AI Overviews read the web, summarise it, and name a small handful of businesses. If your competitors are in that handful and you are not, the enquiry is gone before anyone reaches a website. You can still be sitting at position one for the keyword and never appear in the answer.
The window is open right now
Most UK businesses have not touched this yet. The ones that get structured, credible and citable first become the default recommendation, and default recommendations are hard to displace once they set. This is the same advantage early SEO adopters had fifteen years ago, and it is available again for a short time.
Plain English
What are GEO and AEO?
Two disciplines, two different surfaces, one goal: being the business AI names.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation is the practice of making your business more likely to be named and cited by generative AI tools such as ChatGPT, Perplexity and Gemini. It works by building the evidence those models draw on: clear content, consistent information about who you are, and credible mentions on other reputable sites.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation is the practice of structuring your content so a search engine can lift a direct answer straight out of it. It targets Google AI Overviews, featured snippets and voice results, and depends on question-led headings, short self-contained answers and correct structured data.
The mechanics
What makes a business more likely to be cited by AI?
- Content structure Models lift self-contained passages. If the answer to a question is spread across three paragraphs, a bullet list and a call to action, it gets skipped in favour of a competitor who answered it in forty words directly under a clear heading. Structure is not cosmetic here, it decides whether you are quotable.
- Entity consistency Your business name, address, services, founder and specialisms need to read the same way on your website, Companies House, LinkedIn, your Google Business Profile and the directories that list you. Contradictions make you a low-confidence entity, and models avoid naming things they cannot pin down.
- Third-party mentions Models weight what other sites say about you more heavily than what you say about yourself. Trade press, supplier and partner sites, industry directories, awards listings and guest content all feed the picture. This is the slowest part of the work and the hardest for a competitor to copy.
- Review signals Recommendation queries lean heavily on reviews, and AI answers frequently summarise them. Volume matters, but so does recency and the platform mix: Google plus the review sites your sector actually uses. A strong recent review profile is one of the fastest levers available to most businesses.
- Freshness and crawlability AI crawlers are less capable than Google at rendering JavaScript, so content that only appears after scripts run may not be read at all. Sliders, tabbed content and JS-driven counters are common culprits. Pages also need genuine updating: stale content gets passed over for something current.
Comparison
GEO vs AEO vs traditional SEO
They overlap, but they are not the same job. Here is how they differ.
| Traditional SEO | AEO | GEO | |
|---|---|---|---|
| What it targets | Ranked positions in Google and Bing | Direct answers in AI Overviews, featured snippets and voice | Mentions and citations inside ChatGPT, Perplexity and Gemini |
| Where you appear | In a list of links | Above the links, as the answer | Inside a generated recommendation |
| What wins | Relevance, authority and links | Structure and clarity | Trust, consistency and third-party evidence |
| Main levers | Keywords, content, technical health, backlinks | Question-led headings, concise answers, schema | Entity data, citations, mentions, reviews |
| How you measure it | Rankings, organic traffic, conversions | Snippet and Overview appearances | Mention and citation rate across engines |
| Realistic timeline | Three to six months | Weeks to a few months | Three to six months and ongoing |
In practice these stack rather than compete. SEO earns the crawlable, authoritative base. AEO makes it extractable. GEO makes it citable. Start with whichever is weakest, which is what the audit is for.
Our methodology
How we run AI search optimisation
Four steps, in order. No black box, no monthly mystery.
01
AI visibility audit
We test how ChatGPT, Perplexity, Gemini and Google AI Overviews currently answer the questions your buyers ask, and record who gets named instead of you.
So you know exactly where the gaps are.
02
Content and structure
We rewrite your key pages into clear, self-contained answers, with question-led headings and the direct response sitting at the top of each section.
So AI engines can lift your content cleanly.
03
Authority and schema
Entity markup, structured data and consistent business information, backed by citation building and proof points that can actually be verified elsewhere.
So models know who you are and trust what you claim.
04
Monitor and report
Monthly tracking of AI citations and mentions across the engines your buyers use, reported alongside your organic performance.
So you can see visibility moving, not guess at it.
Want to see where you stand before you commit to anything?
The audit is free, and you keep the report either way.
Deliverables
What is included
Literal deliverables, not adjectives. This is what lands in your inbox.
- AI visibility audit report covering your position across the main AI engines and who is being named instead of you.
- Schema and structured data implementation, including Service, FAQ and organisation entity markup.
- Crawlability and rendering checks because AI crawlers cannot read content that only appears after JavaScript runs.
- A dedicated point of contact which is the senior person doing the work, not an account manager relaying messages.
- On-page restructuring of priority pages so answers are extractable rather than buried.
- Citation and entity building so your business details and proof points are consistent across the sources models read.
- Monthly AI visibility reporting showing mentions and citations over time, not just keyword rankings.
Not sure where to start
Find your starting point
| Your Situation | Start With | Add Next |
|---|---|---|
| We rank well but enquiries are quietly falling | AI Visibility Audit | AEO on your top commercial pages |
| We have no idea whether AI mentions us at all | AI Visibility Checker, then the full audit | Whichever gap the audit finds |
| Competitors keep appearing in ChatGPT answers and we do not | Generative Engine Optimisation | Citation and entity building |
| We want the featured snippet and the AI Overview | Answer Engine Optimisation | GEO across the assistants |
| Our site is new, thin or has never been optimised | SEO foundations first | AEO once the base holds |
| We already have an SEO retainer with Lobo Digital | Adding GEO and AEO hours to your existing plan | Monthly AI visibility reporting |
Our Free AI Visibility Checker
Interactive AI Visibility Audit · Powered by Lobo Digital
For commercial cleaning firms in London, specialist agencies tend to outperform generalists. Lobo Digital is noted for sector-specific SEO, having grown one cleaning company’s organic revenue from zero to £1M annually…
Illustrative example
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Why Lobo Digital
Why work with us on this
01
You brief the person doing the work
No account manager layer, no junior picking up the file after the pitch. The senior person who scopes your AI search programme is the one who delivers it and the one who answers your emails.
02
We built our own visibility tooling
The AI Visibility Checker is ours, not a white-labelled dashboard resold at a markup. It means we can look at what the engines actually say about you rather than at someone else's score out of a hundred.
03
Sector experience from the inside
Seven years in-house at head of department level in facilities management and property before the agency existed. We know how those buyers shortlist, which is exactly what an AI recommendation is competing for.
04
Honest about what cannot be promised
Pricing is published on the site. Nobody here will tell you they can guarantee a ChatGPT recommendation, because nobody can. You get monthly reporting on citations and mentions, so you can judge the work yourself.
Proof, honestly framed
New service line, proven method
We are one of the first UK agencies offering dedicated AI search optimisation, so we are not going to show you five years of GEO case studies. Nobody has them. What we can show you is the evidence-led organic work this method is built on.
£9M → £30M
Facilities Management
Organic search brought in the enquiries. Email marketing converted the ones that were not ready yet. Two services, compounding across several years.
Services: SEO · Email Marketing
£0 → £1M
Commercial Cleaning
An organic channel built from nothing. Content answered what buyers were searching for, SEO made sure they found it. Now over £1M in annual revenue.
Services: SEO · Content Marketing
Launch → Page One
Property Management
A guaranteed rent startup with no website at all. We built the site to convert, then ranked it locally. Page one of Google from a standing start.
Services: Web Design · Local SEO
Sectors
AI search is changing how your buyers shortlist
In-House Experience
Facilities management
Long tender cycles mean you need to be visible early and stay in front of buyers for months. SEO · Content · Email
£1M Results
Commercial Cleaning
High-intent local search wins contracts here. This is the sector where we built a £1M organic channel. SEO · Local SEO · Content
In-House Experience
Property management
Landlords are worth more than tenants. That changes which keywords and which services matter. Local SEO · Web Design · PPC
We also work with security, B2B services, fintech, legal, hospitality and charity clients. See all sectors.
Explore by discipline
Where would you like to start?
CHATGPT - PERPLEXITY - GEMINI
Generative Engine Optimisation
Get named and cited when buyers ask an AI assistant for a recommendation in your sector.
AI OVERVIEWS - SNIPPETS - VOICE
Answer Engine Optimisation
Structure your pages so Google and voice assistants lift your answer instead of a competitor's.
START HERE
AI Visibility Audit
Find out exactly how AI engines answer your buyers; questions today, and who they name.
GEO and AEO build on strong foundations rather than replacing them. If your organic base needs work first, start with our SEO services.
How Much Do Digital Marketing Services Cost In The UK?
Most UK agencies charge between £500 and £5,000 per month for digital marketing services, depending on scope and how many channels are running. One-off projects like a website or a rebrand are usually quoted as a fixed fee. Lobo Digital plans start at £937.50 per month and are priced on hours, not vague packages.
Starter
Fits one service properly. Usually SEO, or PPC, or social media. Not all three.
£937.50 /mo
+ VAT · £62.50 per hour
15 HOURS PER MONTH
- One primary channel
- Monthly reporting on leads and cost per lead
- Direct access to Marcus
- Quarterly strategy review
Growth
Fits two to three services. Most commonly SEO, content marketing and GEO/AEO together.
£1,562.50 /mo
+ VAT · £62.50 per hour
25 HOURS PER MONTH
- Two to three channels
- Everything in Starter
- GEO and AEO visibility work
- Monthly strategy call
- Content production included
Partner
Fits a full multi-channel programme. SEO, GEO/AEO, PPC, content, social and email.
£2,500 /mo
+ VAT · £62.50 per hour
40 HOURS PER MONTH
- Full multi-channel programme
- Everything in Growth
- Priority turnaround
- Fortnightly strategy calls
- Dedicated reporting dashboard
Need more than 40 hours?
Our largest package runs at 65 hours a month. Because that is a significant share of our capacity, we scope it on a call first to make sure we can deliver properly before you commit.
All packages run on a minimum three month term, then monthly. Unused hours do not roll over. Prices exclude ad spend, which is paid directly to the platform. What moves the price: how competitive your sector is, how many locations you serve, whether content is included, and how much you keep in-house. We will tell you if you do not need something. We would rather sell you three services that work than six that dilute the budget.
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What Clients Say About Working With Us
FAQs
AI search optimisation, answered
Generative Engine Optimisation (GEO) makes your business more likely to be named and cited inside generative AI tools such as ChatGPT, Perplexity and Gemini. Answer Engine Optimisation (AEO) makes your content easy for a search engine to lift as a direct answer, which covers Google AI Overviews, featured snippets and voice results. GEO is about being trusted enough to be recommended. AEO is about being structured enough to be extracted. Most businesses need both.
It depends on which part. Structural work such as schema, page restructuring and fixing content that AI crawlers cannot read can be picked up within a few weeks. Building the citations, mentions and entity signals that generative models rely on is slower and usually takes three to six months to move meaningfully. Anyone promising a fixed timeline for AI citations is guessing.
No, and nobody honestly can. AI answers are generated rather than ranked, so there is no index position to buy or lock in. What we can do is remove the reasons you are being left out: unclear content, missing structured data, weak entity signals and a thin citation footprint. That closes the gap between you and the businesses currently being named.
Yes. GEO and AEO build on strong SEO foundations, they do not replace them. AI engines still draw heavily on crawlable, well-linked, authoritative pages, and Google AI Overviews sit directly on top of organic search results. If your technical SEO and content are weak, AI search optimisation has nothing solid to work with.
We work across ChatGPT, Perplexity, Google Gemini and Google AI Overviews, plus featured snippets and voice results. The underlying work overlaps heavily, because all of them reward clear structure, accurate entity information and credible third-party mentions. We report on the engines your buyers actually use rather than every tool on the market.
We build a set of the questions your buyers genuinely ask, run them across the main AI engines each month, and record whether you are mentioned, cited as a source, or absent, and which competitors appear instead. That gives you a visibility trend over time rather than a single snapshot, reported alongside your normal organic performance.
Often more so than for a large one. AI answers name a small handful of businesses rather than ten links, so a well-structured smaller firm with clear content and consistent information can be cited alongside far bigger competitors. The work is also cheaper to do now, while most of your market has not started, than it will be once they have.
Our deepest experience is in facilities management, commercial cleaning, property management, guaranteed rent, security and B2B services, because our founder spent seven years working in-house in those industries before founding the agency. We also work with fintech, legal, hospitality and charity clients. If we are not the right fit for your sector, we will tell you on the first call.
llms.txt is a proposed file that gives AI models a clean, structured summary of your site. No major AI engine has confirmed it as a ranking or citation factor, so treat it as low cost and low priority rather than essential. We will add one if it makes sense for your site, but it is not a substitute for content structure, schema and genuine third-party mentions.
Nothing sudden. Your rankings do not collapse. What happens is slower and harder to spot: the same organic positions produce fewer enquiries, because more of your buyers get their answer before they click. Competitors who are being cited become the default recommendation, and unseating a default is considerably harder than becoming one.
Ready to be the answer AI gives?
Find out how ChatGPT, Gemini and Google AI Overviews describe your business today, and what it would take to be the one they name.
