Digital marketing agency, Dublin
Dublin buyers have more choice than anywhere else in Ireland, and every click on Google costs Dublin prices. We fix what stops them choosing you, priced in euro, and the senior marketer you brief is the one who does the work.
You will speak to Marcus Lobow, our founder, on the first call. He runs every account personally. Call 020 7167 8465
✦ AI Overview
For contract cleaning in Dublin, companies that list the areas they cover, the types of sites they clean and recent client reviews are usually suggested first, including...
yourbusiness.co.uk › commercial-cleaning-dublin
Commercial Cleaning in Dublin | Your Business #1
Contract office cleaning across Dublin city, Sandyford and Citywest, with fixed monthly pricing and...
Illustrative. The searches Dublin buyers make, ranked and cited.
5.0 on Google
Rated by the businesses we work with
UK Small Business Awards 2026
Finalist, Best Digital Marketing Agency, London
10+ years in B2B marketing
Seven of them in-house, on the client side
Accredited Living Wage Employer
Fair pay for everyone who works with us
Because Dublin buyers can compare dozens of suppliers in one search, and the firms at the top have spent years making their service, district and proof obvious. A smaller business with a vague website, or one aimed at the broadest searches in the city, rarely gets a look in.
In Dublin, the fastest route to enquiries is rarely the most obvious search. It is the one your buyers use and your competitors have ignored.
Aiming at the same broad 'Dublin' terms as the city's biggest firms, with a fraction of their reputation online. Months pass with nothing to show.
You serve Dublin 2, Sandyford and Citywest, but your site never names them, and your Eircode is nowhere on the page. Buyers searching near them find someone who does.
Campaigns that reach people outside Ireland, or across the whole country, with no call tracking. Dublin click prices make that waste add up quickly.
Marketing in Dublin
A digital marketing agency should win you enquiries from the parts of Dublin you serve, not just traffic. For a Dublin SME that means ranking on Google.ie and in the map pack for searches you can realistically win, being named when buyers ask AI tools for a supplier, and a website that turns visits into calls.
In practice that is SEO built around your services and districts, Google Ads targeted to Dublin when you need enquiries this quarter, and a website that converts. Your Google Business Profile, Irish listings and reviews tie it together.
We price in euro, start with the searches you can realistically take, and report on leads and cost per lead by service. If spending less with us is the right answer, we will tell you.
Dublin is where Irish business concentrates, so it is where buyers have the most choice and suppliers face the most competition. And more of those buyers get their shortlist before they reach a website.
131,652
enterprises were based in Dublin in 2022, after a 7.1% rise that was the largest of any county. More competitors every year.
Source: CSO, Business in Ireland, 2022
40%
of the State’s GDP is generated in Dublin, according to the city’s development plan. The buyers are here, and so is everyone selling to them.
Source: Dublin City Council, City Development Plan 2022 to 2028, published 2022
8% vs 15%
of Google searches led to a click on a website when an AI summary appeared, against 15% without one. Being named in the answer now matters.
Source: Pew Research Center, US browsing data, March 2025
| Question | Why it matters | Our answer |
|---|---|---|
| Who does the work after the pitch? | Senior people often win the account and hand it to someone junior. | Marcus, our founder, runs every account personally. |
| What is the price, in euro? | Without a published price you cannot compare agencies fairly. | €75 an hour plus VAT, from €1,125 a month. |
| Which searches will you target first? | The broadest Dublin terms take years; specific ones bring enquiries sooner. | The service and district searches closest to an enquiry. |
| Will my ads stay in Ireland? | Default settings can show ads to people outside the country. | Targeted to people in Ireland, narrowed to the areas you serve. |
| What will you report on? | Rankings can rise while enquiries stay flat. | Enquiries and cost per lead, by service. |
| How long am I tied in? | Long contracts protect the agency, not you. | A minimum three-month term. |
See our euro packages below, or ask for a free audit.
Everything below is covered within your monthly hours, prioritised by what will move enquiries first.
The senior marketer you brief is the person who does the work. No account manager, no junior layer.
How we use AI: AI speeds up research, analysis and first drafts so your budget goes on judgement rather than production. A senior marketer makes every decision and checks everything before it reaches you, and we always tell you where AI has been used.
How we work
Five stages, run by the same senior marketer from the first audit to the monthly report. Meetings run by video call, so you get senior time rather than travel time.
We look at how you appear in Dublin today: rankings, the map pack, AI answers and the competitors beating you.
You see exactly where enquiries are going instead.
We map the searches your buyers make to the services that make you money, weighted to commercial intent.
Your hours go on what is most likely to produce leads.
Pages, profile, technical fixes and content, done properly and in priority order.
Google can see where you work and why you are trusted.
Reviews, local links, listings and mentions from the sites that matter in your area and sector.
The signals that keep you ranked and cited.
Monthly enquiries and cost per lead, with rankings by area as supporting context.
You judge the work on commercial results.
Dublin audits throw up a familiar set of problems. Some are universal; others come from selling into Ireland’s most crowded and most expensive market.
Location settings left on ‘presence or interest’, so Dublin campaigns pay for clicks from Britain and further afield.
The fix: Targeting set to people in Ireland, narrowed to County Dublin or the districts you serve, with search terms checked every month.
A ‘Dublin 2’ line in the footer, no Eircode, and a phone number written in a UK format.
The fix: Your full address, Eircode and +353 number on every page, matching your Business Profile and Irish listings exactly.
A business working across Dublin City, Fingal, South Dublin and Dún Laoghaire-Rathdown with one page that names none of them.
The fix: Pages for the districts where you genuinely win work, such as Sandyford, Swords or Tallaght, each with local proof.
Suppliers chasing Docklands and city-centre offices with nothing on the site about insurance, compliance or response times.
The fix: Service pages written for the facilities or procurement manager, with the documents and proof they need to shortlist you.
A website part-funded by the Trading Online Voucher, launched, then left with no SEO, no tracking and no updates.
The fix: SEO and enquiry tracking planned into any build. The voucher offers up to €2,500 or 50% of eligible costs excluding VAT, whichever is less, for businesses with under 10 employees, under €2 million turnover and at least six months’ trading; brochure websites are not eligible. Confirm eligibility, including supplier rules, with your Local Enterprise Office. We are not an approved supplier.
Calls and forms are not tracked by service, so nobody knows which marketing produces work.
The fix: Call and form tracking set up first, so every euro is judged on cost per lead.
We have been the client
Because the senior person doing the work matters more than the address on the invoice. We are based in London, have no Dublin office, and say so. You brief a senior marketer, prices are in euro, and that same person does the work.
Our founder, Marcus Lobow, grew up in Tipperary and studied at the Technological University of the Shannon before moving to London, where he spent seven years in-house in B2B marketing across facilities management and property. He has been the client answering for marketing spend, which is why we report on leads and cost per lead.
Dublin search has its own rules: Eircodes, postal districts, Irish listings and euro pricing all count. We research your market on Google.ie before any work starts, so nothing is copied across from a UK playbook. Dublin and London also share a time zone, so working hours line up.
Our registered office is 128 City Road, London. We work with Dublin clients by video call, phone and email. Every page and listing we build for you uses your own Dublin address, Eircode and the districts you genuinely serve.
Only if AI tools can read and trust what the web says about you. Dublin buyers increasingly ask ChatGPT, Perplexity or Google’s AI Overviews for a supplier, and they are specific: a cleaning contractor for an office in Dublin 2, or a property manager in Dún Laoghaire.
In a crowded market, being one of the few names an AI tool suggests is worth a great deal. The businesses that get named have consistent details across Irish listings, reviews that mention the area, and pages that answer the question directly. Google’s guidance on AI features says the same fundamentals apply.
Check whether AI tools name you.
Our AI visibility checker shows whether ChatGPT and other AI tools mention your business when Dublin buyers ask for a supplier like you.
Proof
We do not have a Dublin or Irish case study yet, and we will not pretend to. Here is what the same senior-led approach has delivered elsewhere, starting with an online coaching business that won its first client through Google within four months.
Online coaching and fitness
First client
won through Google within four months of launch
Naming, brand, website, a signature Accountability Score framework and monthly SEO for a personal trainer building an online business.
“When it comes to marketing, Lobo is the gold standard.”Artur Eftenii, founder, Accountability PT
BrandingWeb designSEO
Property, London and Essex
0 to 27
landlord enquiries a month, eight months after launch
A new website and a local-first SEO strategy took a guaranteed rent start-up from a blank slate to its first landlord leads and clients.
Web designLocal SEOContent
Parenting support, London
Launched on time
with a website at the centre of the business
Honest guidance first, then a warm, on-brand website that launched a new parenting support service on schedule.
“Marcus created the website of my dreams without me knowing I wanted a website.”Niamh, founder, Cocoon by Nini
Web designLaunch consulting
£9M to £30M+
Turnover growth for a facilities management business
£0 to £1M+
Organic revenue for a commercial cleaning business
40 to 1,000+
Monthly organic visits, inside one month
0 to 10
Booked appointments a week from organic search
These results were achieved by Marcus Lobow, some in-house as a senior marketer and some through Lobo Digital.
Real reviews from our Google Business Profile, pulled in live. We do not edit, filter or write them.
SEO, web design and Google Ads are where Dublin buyers look first, so they get dedicated focus. In Dublin, most clients run SEO and Google Ads together while organic visibility builds.
More enquiries from the Dublin searches you can realistically win, reported on cost per lead in euro. Explore SEO →
Map pack visibility across Dublin city and county, with your Eircode and listings consistent everywhere. Explore local SEO →
A site that looks and reads as Irish, built to rank on Google.ie and to convert from launch. Explore web design →
Google Ads that reach people in Dublin, not Britain, with every call and form tracked. Explore PPC management →
Get named when Dublin buyers ask ChatGPT, Perplexity or Google's AI for a supplier. Explore AI search optimisation →
Clear positioning for Dublin firms that need to stand apart in a crowded market. Explore branding →
Dublin city, its business districts and the wider county, with the deepest experience in sectors where the buying cycle is long and every enquiry is worth having.
Dublin city centreDocklandsGrand Canal DockDublin 2Dublin 4BallsbridgeSandyfordCitywestTallaghtBlanchardstownSwordsDún Laoghaire
Not sure your sector fits? See every sector we work with, or see how we work with businesses across Ireland.
Pricing
€75 an hour plus VAT, in monthly packages of 15 to 65 hours, from €1,125 a month with a minimum three-month term. The price is the same for Dublin as for the rest of Ireland, published in euro so you can compare before a sales call, and you choose how the hours are spent.
15 hours a month
€1,125
a month, plus VAT
Most popular
25 hours a month
€1,875
a month, plus VAT
40 hours a month
€3,000
a month, plus VAT
65 hours a month
€4,875
a month, plus VAT
Every price on this page excludes VAT. One-off projects are quoted as a fixed number of hours at the same €75 rate. Ongoing work runs on the monthly packages above, with a minimum three-month term. You choose the hours, and we agree together how they are spent.
Still have a question? Call 020 7167 8465 and you will speak to Marcus directly.
No. Our registered office is 128 City Road, London, and we have no Dublin office or Irish address. We work with Dublin businesses remote-first, by video call, phone and email, in the same time zone. The senior marketer you speak to on the first call is the person who does the work.
Ours costs €75 an hour plus VAT, in packages of 15, 25, 40 or 65 hours a month: €1,125, €1,875, €3,000 or €4,875 plus VAT. Every package has a minimum three-month term, and the price is published so you can compare agencies before a sales call.
Fixing broken basics, such as missing titles, an incomplete Business Profile or no Eircode on the site, can move things within weeks. Broad Dublin searches are the toughest in Ireland and can take six months or more, so we target specific service and district searches first.
Often both. SEO in a market this competitive takes months to pay back, and Google Ads targeted to people in Dublin can bring enquiries in the meantime. We set up call and form tracking first, then move budget towards organic as rankings improve.
Yes, by not fighting them on the broadest searches. Buyers search by service and district, such as office cleaning in Sandyford, and those searches are far easier to win. Focused pages, a complete Business Profile and genuine Irish reviews can beat much larger competitors where it counts.
Yes. We work with businesses across the city and county, including Sandyford, Citywest, Tallaght, Blanchardstown, Swords and Dún Laoghaire. We only build district pages for places you genuinely serve, because thin pages for areas you do not cover rarely rank and put buyers off.
A small London agency, on purpose. The person you brief is the person who does the work.
About the author
Founder, Lobo Digital
Marcus has 10+ years in B2B marketing, seven of them in-house across facilities management and property. He holds an MSc in Management with Marketing from Birkbeck and runs every Lobo Digital account personally.
Lobo Digital Ltd is registered in England and Wales, company number 14627869, with a registered office at 128 City Road, London EC1V 2NX. Call 020 7167 8465 or email hello@lobodigital.co.uk.
Written and reviewed by Marcus Lobow. Last reviewed October 2026.
Send us your website and the districts you serve. A senior marketer will review your rankings on Google.ie, your Business Profile and your AI visibility, then walk you through what is holding you back, with no obligation.
Prefer to talk first? Call 020 7167 8465
