Free marketing audit: see what is working, what is not and what to fix first
Most small businesses are spending on marketing without knowing which part produces enquiries. Our free audit shows you, channel by channel, and tells you plainly where to put your budget next, even if the answer is not us.
- 5.0 on Google
- UK Small Business Awards 2026 Finalist
- Accredited Living Wage Employer
Every audit is reviewed by Marcus Lobow, our founder. Prefer to talk first? Call 020 7167 8465
- 5.0 on GoogleRated by the businesses we work with
- UK Small Business Awards 2026Finalist, Best Digital Marketing Agency, London
- 10+ years in B2B marketingSeven of them in-house, on the client side
- Accredited Living Wage EmployerFair pay for everyone who works with us
What does the free marketing audit cover?
Six areas, reviewed together, because the thing holding a business back is rarely in just one channel.
Search visibility
Whether you rank for the searches buyers make when they are ready to enquire, or mostly for your own name.
AI visibility
Whether ChatGPT, Perplexity and Google AI Overviews mention you when asked for a provider like you.
Your website
How well it turns visitors into enquiries: speed, clarity, calls to action and the route to getting in touch.
Local presence
Your Google Business Profile, map pack position and reviews, wherever local customers matter.
Paid advertising
If you run Google or social ads, where the spend is working and where it is being wasted.
Competitors
Where the businesses winning your customers are stronger, and where you can realistically overtake them.
Who is the free audit for?
UK SMEs and owner-led businesses, from sole traders to companies turning over several million.
You are spending but unsure what works
Money going into SEO, ads or social, and no clear view of which produces enquiries.
You are paying an agency
You want an independent view of whether the work matches the invoice, and what the results really show.
You are about to invest
You are planning a new website or a bigger budget and want to know where it will pay before you commit.
How does the free marketing audit work?
Three steps, with no sales pitch at the end of them.
Tell us about your business
Your website and a line on what you would like help with.
Two minutes of your time.
We review it properly
A senior marketer audits your channels, your website and your competitors.
A person's judgement, not a tool export.
We walk you through it
A short call to go through what we found and what to fix first.
You keep the findings, with or without us.
What will you receive?
A clear summary of each area, and a plan grouped into three plain categories:
- Fix now: the issues costing you enquiries today
- Fix next: improvements that will pay over the next few months
- Leave for now: things that are fine, or not worth your money yet
If a channel will not pay for itself, we will say so before you spend anything on it.
| Area | Finding | Priority |
|---|---|---|
| Search visibility | Ranking for your name, not your services | Fix now |
| AI visibility | Not mentioned when AI tools are asked for a provider | Fix next |
| Website | Quote form hidden below the fold on mobile | Fix now |
| Local presence | Business Profile category too broad | Fix now |
| Paid search | Spend on searches that never convert | Fix next |
| Social media | Consistent, but not producing enquiries | Leave for now |
What can a marketing audit actually uncover?
A real example, anonymised, from before Lobo Digital existed. It is the reason we audit the way we do.
A small commercial cleaning company had been paying an agency £2,000 a month for SEO for three to four years, with nothing meaningful to show for it.
Our founder, then the company's marketing assistant, reviewed the work himself. The reports were full of keywords with no commercial relevance, and the pages had no headings at all. He put what was being paid for next to what was on the site, and the owner cancelled the agency the same day.
Fixing the fundamentals took the site from around 40 organic visits a month to over 1,000 within a month, and on to around 10 booked appointments a week.
These results were achieved by Marcus Lobow, some in-house as a senior marketer and some through Lobo Digital.
"I learned SEO on the job because the agency being paid to do it was not delivering. It worked, and it cost me years. You should not have to repeat that to get the same result."
Marcus Lobow, founder, Lobo Digital
Which marketing checks can you run yourself?
Five free checks that take under half an hour. If any of them surprise you, that is a good reason to get a proper audit.
- Search Google for your main service plus your town. Where do you appear in the map and the main results, and who is above you?
- Ask ChatGPT or Perplexity to recommend a provider like you in your area. Are you mentioned?
- Open your website on your phone. How many taps does it take to request a quote or call you?
- Check your Google Business Profile. Is the category specific, are your services listed, and have you replied to your reviews?
- Look at last month's enquiries. Can you say which channel each one came from, and what it cost?
Want an instant check on AI visibility first? Try our AI visibility checker. Interested only in search? Request a free SEO audit instead.
What results has this approach delivered?
Audits are only worth doing if the fixes lead somewhere. These are the outcomes the same approach has produced.
Turnover growth for a facilities management business
Organic revenue for a commercial cleaning business
Monthly organic visits, inside one month
Booked appointments a week from organic search
These results were achieved by Marcus Lobow, some in-house as a senior marketer and some through Lobo Digital.
Read the case studiesWhat do clients say about working with us?
Real reviews from our Google Business Profile, pulled in live. We do not edit, filter or write them.
Frequently asked questions about the free marketing audit
Is the marketing audit really free?
Yes. A senior marketer reviews your marketing and walks you through what they find on a short call. There is no obligation, and you keep the findings whether or not you work with us.
What does the free marketing audit cover?
Your search visibility, whether AI tools such as ChatGPT and Google AI Overviews mention you, how well your website turns visitors into enquiries, your local presence and reviews, any paid advertising you run, and how you compare with your closest competitors.
How is this different from the free SEO audit?
The marketing audit looks across all your channels and tells you where to focus first. The SEO audit goes deeper into search alone. If you already know SEO is the priority, the SEO audit is the better choice.
Will you tell me if I do not need your help?
Yes. If your marketing is in good shape, or another option suits you better, we will say so. Plenty of owners take the findings and act on them themselves.
What do you need from me?
Your website address and a line on what you would like help with. If you run Google Ads or have Search Console or analytics set up, read-only access lets us go deeper, but it is not required.
How long does the audit take?
We will confirm the timing when we receive your request. We do not rush the review to hit an artificial deadline, because a quick audit that misses the real problem is worth nothing to you.
Do I have to sign up for anything afterwards?
No. If you want help, we will explain the options and the hours involved, using our published pricing. The decision is yours, and nobody will chase you for it.
Who is behind Lobo Digital?
A small London agency, on purpose. The person you brief is the person who does the work.
Marcus Lobow
Founder, Lobo Digital
Marcus has 10+ years in B2B marketing, seven of them in-house across facilities management and property. He holds an MSc in Management with Marketing from Birkbeck and runs every Lobo Digital account personally.
Lobo Digital Ltd is registered in England and Wales, company number 14627869, with a registered office at 128 City Road, London EC1V 2NX. Call 020 7167 8465 or email hello@lobodigital.co.uk.
Written and reviewed by Marcus Lobow. Last reviewed September 2026.
Connect with Marcus on LinkedInSee where your marketing stands today
A senior review of your marketing, a plan in plain English and a short call to walk you through it. No obligation, and nobody chasing you afterwards.
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