Marketing for property management companies and letting agents
Tenants and buyers find properties on the portals. Landlords choose their agent through Google, reviews, AI answers and word of mouth. We help property businesses win the landlord side, where the long-term value is.
- 5.0 on Google
- UK Small Business Awards 2026 Finalist
- Accredited Living Wage Employer
You will speak to Marcus Lobow, our founder, on the first call. He runs every account personally. Call 020 7167 8465
For landlords in London, property managers with clear fees, strong reviews and a local presence are often shortlisted first, including...
yourbusiness.co.ukIllustrative. What being ranked and cited looks like in your sector.
- 5.0 on GoogleRated by the businesses we work with
- UK Small Business Awards 2026Finalist, Best Digital Marketing Agency, London
- 10+ years in B2B marketingSeven of them in-house, on the client side
- Accredited Living Wage EmployerFair pay for everyone who works with us
Why do property management companies struggle to win landlords online?
Because most property websites are built around listings, which the portals already dominate. The valuable lead is a landlord instruction, and that search happens on Google and in AI answers, where most agents have thin pages, vague fees and little local proof.
A website built around listings
Property search is where the portals win. Landlord searches are where independent agents can win, and most sites barely address them.
No reason to switch agent
Landlords unhappy with their current agent need a clear reason to move: service, fees, compliance and communication, stated plainly.
Branches without a local presence
Several offices sharing one generic page, so none of them shows up for local landlord searches.
Portals find your tenants. Your own marketing has to find your landlords.
Do we understand the property sector?
Yes. Our founder, Marcus Lobow, worked in-house at a large, industry-leading London property management business, covering the marketing director role.
He rebuilt and redesigned its website and lifted its SEO, working on the landlord side of the market that property companies depend on. It is also where he saw that a large company can still feel like a family, and why size is never our objection.
Property sits alongside cleaning and facilities management in the seven years he spent in-house before founding Lobo Digital.
How do landlords choose a property management company?
Landlords rarely switch on impulse. They move when something prompts them, and then compare carefully.
- The trigger
A reason to look
A bad experience with a current agent, a first property, a growing portfolio or new rules for landlords.
- Search and compare
Who manages properties here?
Google, the map pack, AI answers and reviews. Fees, services and compliance support are checked closely.
- Valuation or consultation
Can we trust you?
A prompt, knowledgeable conversation about rent, fees and what full management actually includes.
- Instruction
The decision
Clear terms and confidence the agent will protect the property and the income.
How do we help property businesses win more landlords?
The services that matter most in property, run by one senior marketer against one plan.
SEO for property businesses
Landlord service pages and area pages built around how landlords actually search.
See our SEO servicesLocal SEO for branches
A Google Business Profile and genuinely local page for every branch, with a steady flow of reviews.
See our local SEOProperty website design
Sites that win valuation and consultation requests, not just listing views.
See our web designAI search optimisation
Getting cited when a landlord asks ChatGPT or Google for a letting or property management company in their area.
See AI search optimisationWhat marketing mistakes do letting agents and property managers make?
Most property websites are good at showing homes and weak at winning the people who own them.
Thin landlord pages
One short page for landlords, and dozens for listings.
The fix: Separate pages for letting, full management and each landlord service.
Vague or hidden fees
Landlords want to compare. Hiding fees sends them to agents who do not.
The fix: Clear, published fees or a plain explanation of how they work.
Area pages with no local knowledge
Town names swapped into the same template.
The fix: Pages with genuine local detail: rents, demand and the streets you manage.
Reviews in the wrong places
Reviews scattered across platforms, with few on the Google profile landlords actually see.
The fix: A review process focused on Google, for every branch.
Valuation forms buried
The most valuable action on the site hidden three clicks deep.
The fix: A clear valuation or consultation request on every landlord page.
No content for changing rules
Landlords worried about legislation find no help, and no reason to trust you.
The fix: Plain-English guidance on the changes affecting landlords.
Which searches should a property management company rank for?
The strongest searches come from landlords, not tenants.
| Search type | Example search | Why it matters |
|---|---|---|
| Service and area | property management company Hackney | A landlord actively looking for a manager |
| Letting | letting agents in Croydon | High volume and highly local |
| Landlord services | full management letting agent London | A landlord comparing service levels |
| Fees | how much do letting agents charge landlords | Comparison research that clear fee pages win |
| Early research | what does a property management company do | Early content that feeds AI answers and builds trust |
What results has this approach delivered?
The headline figures from our founder's career. Property sits alongside cleaning and facilities management in his seven years in-house.
Turnover growth for a facilities management business
Organic revenue for a commercial cleaning business
Monthly organic visits, inside one month
Booked appointments a week from organic search
These results were achieved by Marcus Lobow, some in-house as a senior marketer and some through Lobo Digital.
Read the case studiesWhat do clients say about working with us?
Real reviews from our Google Business Profile, pulled in live. We do not edit, filter or write them.
Which other sectors do we work with?
See all sectors on our sectors page, or find us in your area.
Facilities management
Long sales cycles, tenders and high-value contracts. Seven years in-house across cleaning, FM and property.
Marketing for facilities managementCleaning
Commercial cleaning companies winning contracts through search. Where our founder built an organic channel from nothing.
Marketing for cleaningSaaS and tech
B2B software companies that need to be ranked, cited and shortlisted, reported on pipeline.
Marketing for SaaS and techCharities and non-profits
Charities reaching donors, volunteers and the people they serve, with free support for selected causes.
Marketing for charities and non-profitsCoaches
Business, executive and leadership coaches building trust and filling their calendars.
Marketing for coachesSecurity
Guarding, monitoring and installation companies winning contracts from the facilities and property managers we know.
Marketing for securityB2B services
Service businesses with long sales cycles and high-value enquiries, where our founder has spent his whole career.
Marketing for b2b servicesHow much does marketing cost?
We publish our pricing: £62.50 an hour plus VAT, in monthly packages of 15 to 65 hours, with a minimum three-month term. Single-branch agents often start at 15 hours a month. Multi-branch businesses usually need more for local SEO across every office.
15 hours a month
£937.50
a month, plus VAT
25 hours a month
£1,562.50
a month, plus VAT
40 hours a month
£2,500
a month, plus VAT
65 hours a month
£4,062.50
a month, plus VAT
Every price on this page excludes VAT. You choose the hours, and we agree together how they are spent.
See our pricingFrequently asked questions about property management marketing
How do letting agents get more landlords?
Rank for the searches landlords make in the areas you cover, keep a strong Google Business Profile with steady reviews for every branch, and make fees and services easy to compare. Then respond quickly to every valuation request.
Should we try to compete with Rightmove and Zoopla?
Not on property searches. The portals are built for that. Your website and search visibility should focus on landlords, where independent agents can genuinely win.
Does SEO work for estate and letting agents?
Yes, especially local SEO. Landlord searches are highly local, so an agent with genuine area pages, a strong profile and good reviews can outrank much larger competitors in its own patch.
How important are Google reviews for letting agents?
Very. Reviews are one of the signals Google uses for local rankings, and they are one of the first things a landlord checks. A steady, genuine flow of reviews for each branch makes a visible difference.
Should each branch have its own page?
Yes, if each branch genuinely serves a different area. Each should have its own page and Google Business Profile, with local content rather than the same text repeated.
Do you work with estate agents as well as letting agents?
Yes. The same principles apply: win the owner side of the market through local search, reviews and clear, trustworthy information.
Who is behind Lobo Digital?
A small London agency, on purpose. The person you brief is the person who does the work.
Marcus Lobow
Founder, Lobo Digital
Marcus has 10+ years in B2B marketing, seven of them in-house across facilities management and property. He holds an MSc in Management with Marketing from Birkbeck and runs every Lobo Digital account personally.
Lobo Digital Ltd is registered in England and Wales, company number 14627869, with a registered office at 128 City Road, London EC1V 2NX. Call 020 7167 8465 or email hello@lobodigital.co.uk.
Written and reviewed by Marcus Lobow. Last reviewed September 2026.
Connect with Marcus on LinkedInSee how landlords see your business today
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