Case Study

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Editorial illustration of a bright green feather resting on a smartphone screen, representing Duolingo's playful social media marketing.
Case Study

Duolingo Marketing Strategy: The Owl That Won TikTok

A cartoon owl twerks on TikTok, threatens you about your French homework, and somehow this sells language subscriptions. In Q1 2026, Duolingo reported 137.8 million monthly active users and 12.5

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