SEO consultancy
You have people who can do the work, or you are doing it yourself. What is missing is someone senior to set the direction, check the plan and tell you plainly what to prioritise. That is what our SEO consultancy is for.
You will speak to Marcus Lobow, our founder, on the first call. He runs every account personally. Call 020 7167 8465
Your strategy session
What we cover
Every session ends with a written action list your team can work from.
5.0 on Google
Rated by the businesses we work with
UK Small Business Awards 2026
Finalist, Best Digital Marketing Agency, London
10+ years in B2B marketing
Seven of them in-house, on the client side
Accredited Living Wage Employer
Fair pay for everyone who works with us
Businesses that can handle the doing, but need senior thinking on what to do, in what order, and why.
You have learned enough to be dangerous and want someone senior to check you are spending your limited time on the right things.
You handle SEO alongside five other channels and need a specialist to sense-check plans and answer the hard questions.
You want an independent view of whether the work you are paying for is the work that will move enquiries.
You are about to redesign or migrate your site and want to protect the rankings you already have.
SEO consultancy explained
SEO consultancy is senior strategic advice on your search visibility, without handing over the day-to-day work. A consultant reviews where you stand, sets priorities, answers your team’s questions and checks progress, while your own people or developer carry out the changes.
It gives you the judgement of a senior marketer for the hours you actually need it, rather than paying for a full retainer you do not need.
Pick what you need. Most clients use two or three of these.
Consultancy is delivered by Marcus directly. It is never handed to a junior, because there is no junior to hand it to.
How it works
Simple, and built around the time you actually have.
01
A short first call to understand your business, your team and what you want from SEO.
You find out quickly whether consultancy is the right fit.
02
Read-only access to Search Console and analytics, plus anything you have already done or been sent.
The session starts from your real data.
03
We work through where you stand, what matters most and what to stop doing.
Clear priorities, not a list of everything.
04
A plain-English list of what to do, in what order, and who should do it.
Your team can start straight away.
05
A check-in on progress, or a monthly advisory call if you want ongoing support.
Someone senior keeps you on track.
We review what you are paying for against what has actually been delivered on your site, and what the results show. Then we tell you plainly what we find.
Sometimes the answer is that your agency is doing good work and you should keep them. Sometimes it is not. Our founder learned this from the client side, auditing an agency that had been paid for years without fixing the basics.
“I learned SEO on the job because the agency being paid to do it was not delivering. It worked, and it cost me years. You should not have to repeat that to get the same result.”
Marcus Lobow, founder, Lobo DigitalThe same senior thinking behind our consultancy has produced these results, whether the hands doing the work were ours or a client’s.
£9M to £30M+
Turnover growth for a facilities management business
£0 to £1M+
Organic revenue for a commercial cleaning business
40 to 1,000+
Monthly organic visits, inside one month
0 to 10
Booked appointments a week from organic search
These results were achieved by Marcus Lobow, some in-house as a senior marketer and some through Lobo Digital.
Real reviews from our Google Business Profile, pulled in live. We do not edit, filter or write them.
Most clients combine two or three of these inside one monthly retainer, prioritised by what will move enquiries first.
Google Business Profile, map pack and local search, for businesses that win work near them. Explore local SEO →
Speed, crawlability, indexing and structured data: the issues quietly capping your rankings. Explore technical SEO →
Link building and digital PR that earns authority rather than buying it. Explore off-page SEO →
A senior review of your site with a prioritised fix list, not an automated export. Explore our SEO audit →
How our SEO works end to end, what it costs and how we report on it. See our SEO services →
Pricing
Consultancy is billed at the same published rate as all our work: £62.50 an hour plus VAT. One-off sessions are quoted in hours before you book. Ongoing advisory runs on the monthly packages below, with a minimum three-month term.
15 hours a month
£937.50
a month, plus VAT
Most popular
25 hours a month
£1,562.50
a month, plus VAT
40 hours a month
£2,500
a month, plus VAT
65 hours a month
£4,062.50
a month, plus VAT
Every price on this page excludes VAT. If consultancy is not enough, we will say so, and if a full retainer is more than you need, we will say that too.
Still have a question? Call 020 7167 8465 and you will speak to Marcus directly.
With consultancy, we set the strategy and your team or developer does the work. With a retainer, we do the work as well. Consultancy suits businesses with people who can implement but need senior direction. A retainer suits businesses that want the whole thing handled.
Yes, and some clients move between the two as their team changes. Just as often it goes the other way: a business starts on a retainer, builds in-house skills, then moves to consultancy for ongoing senior oversight.
Yes. Much of our consultancy work is with in-house marketers who handle a bit of everything and want a senior SEO specialist to check their plans, answer questions and help them prioritise. Marcus spent seven years in-house, so he knows what that role involves.
Usually video calls, supported by a written action list after each session. Ongoing advisory clients get a regular monthly call plus access for questions in between. Training sessions can be delivered remotely, or in person in London by arrangement.
Yes. We review what you are paying for against what has actually been delivered, and what the results show. We will tell you honestly what we find. Sometimes the right answer is to keep your agency and ask better questions.
Ours costs £62.50 an hour plus VAT. That covers one-off strategy sessions quoted in hours, and ongoing advisory packages from 15 hours a month, which is £937.50 plus VAT with a minimum three-month term.
A small London agency, on purpose. The person you brief is the person who does the work.
About the author
Founder, Lobo Digital
Marcus has 10+ years in B2B marketing, seven of them in-house across facilities management and property. He holds an MSc in Management with Marketing from Birkbeck and runs every Lobo Digital account personally.
Lobo Digital Ltd is registered in England and Wales, company number 14627869, with a registered office at 128 City Road, London EC1V 2NX. Call 020 7167 8465 or email hello@lobodigital.co.uk.
Written and reviewed by Marcus Lobow. Last reviewed October 2026.
Book a short call with Marcus. Tell him where you are and what you are trying to achieve, and he will tell you honestly whether consultancy, a retainer or neither is the right answer.
Would rather we did the work? See our SEO services
