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The 4 Pillars Of Branding – Brand Marketing

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In marketing, branding refers to the total value of a company, which includes its products, services, people, ads, positioning, and culture. It’s the mental association of words, images, and feelings that you, your product, and services create in the minds of potential customers.

How you approach this front line of your business will almost certainly influence how your company is perceived in the future, for better or worse. Whether you’re a salesperson, a service provider, or a company, you’ll be branded. So, why not take control of the process and avoid a negative outcome that might turn off customers or cause your product to be downgraded? There of 4 pillars of branding which many brands are built upon.

1st Pillar of Branding – Memorable

According to studies, using a signature color will increase a consumer’s recognition of your brand by as much as 80%. Even if you can’t see Starbuck’s logo, you’re likely to recognize one of their signature drinks by its distinctive green straw. 

Here are some colors that are commonly used by companies around the world.

  • 34% used black in their logo
  • 30% used blue in their logo
  • 30% used red in their logo
  • 9% used yellow in their logo
  • 7% used green in their logo
  • 6% used grey/silver in their logo
  • 5% used orange in their logo
  • 2% used brown in their logo

The yellow color resonates with the left side of our brain, which is used for logic. Yellow is the color of happiness and is known to inspire original thought. It will also help you stand out on store shelves among rivals.

The color red, whether it evokes feelings of passion or risk, will undoubtedly make your heart race. As a result, it is frequently used in fast food and retail stores during sales.

Blue has become a favorite color for brands because it evokes feelings of serenity and dependability. A shade of blue, which is often associated with corporate corporations, will give your brand a sense of stability.

2nd Pillar of Branding – Trust and Loyalty

Whether you’re a company or a salesperson, how you present yourself or your product/service has a significant impact on how you’re perceived in the marketplace. Customer loyalty is earned by delivering on the perception that drives sales. Once accomplished, customer loyalty will help a company and/or salesperson thrive in a down economy or rise to the forefront of recovery.

Consumers’ positive associations with a product or brand are referred to as brand loyalty. Customers who show brand loyalty are committed to a product or service, as evidenced by their repeated purchases despite attempts by competitors to entice them away.

3rd Pillar of Branding – Value

Because of the value offered, 64% of people remain loyal to a brand. The sale or substitution value of a brand is merely the brand value. This definition may be useful to investors and those who need to include a goodwill term in the balance sheet. The sale or substitution value of a brand is merely the brand value. Because of its well-established market position, it becomes a more attractive investment opportunity.

Consumers are more likely to do business with you if you have a high value because of the familiarity and presumed dependability of using a name they recognize. Word of mouth and value will be the company’s best and most effective advertising strategy once a brand has established itself.

4th Pillar of Branding- Consistency

When it comes to dealing with brands, 64% of people expect consistency. It is also known as the way of always conveying messages according to the core brand values in exact same tone. It presents the brand logo in same way and color throughout the visual brand elements.

The key to effective branding is consistency. And consistency isn’t just about the product. With every interaction that each stakeholder has, the brand promise must be consistent. That means that branding affects every aspect of the business, from research and development to finance and talent growth.

Your client, not you, determines what your brand is in today’s world. Customers can be swayed by a brand’s values, personality, and promise to buy again and again even sharing with others. Hence, creating tribe-like loyalty is now the goal of any branding professional. 

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