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LOBO DIGITAL

Content Marketing Services

Expert B2C & B2B Content Marketing Services That Drive Results

Content Strengths at a glance

Our B2C & B2B Content Marketing Services

We create and develop various types of content from blog post creation, imagery for social media & printed media, unique tools for your website such as mortgage calculators and finally video content for your website and social media channels.

Content Strategy

We develop data-driven strategies that align with your business goals and target audience.

Content Creation

We produce high-quality blog posts, articles, social media content, email campaigns, white papers, and more.

Content Distribution

We amplify your content’s reach through organic and paid channels, ensuring maximum visibility.

Content Optimisation

We optimise your content for search engines (SEO) to drive organic traffic and improve rankings.

Content Performance Analysis

We track and analyse your content’s performance to measure ROI and refine your strategy.

engage audiences with unique content

Learn About Our Content Marketing Strategy

Build your content strategy first

A big mistake that many companies make is that they jump straight into creating content first. At Lobo Digital we know the importance of building a content marketing strategy first. Every great strategy starts with identifying what your company wants to achieve and then building a strategy to fulfil those goals.

Your goals will determine the type of content you produce and post. If your goal is to create brand awareness your content will often focus on creating interactions and engaging your audience to increase brand loyalty. If your goal is to generate leads, your content will often be educational to inform potential customers about your products & services.

What makes content 'great' or not?

The internet is full of companies and people putting out content daily so it can be difficult to see how you can stand out. The truth is a lot of the content produced fails to hit the mark for the simple reason that it is not good.

Great content comes in all shapes, sizes, and mediums but they all share common characteristics which are;

  • Credible
  • Shareable
  • Useful or Fun
  • Interesting
  • Relevant
  • Timely
  • Different
  • On Brand & Authentic

Unique and optimised blog post creation

Our Multi-purpose Blog writing services

Blogging is hugely popular with most companies offering a blog section on their website. The problem is the vast majority of companies don’t realise how important a blog can be for multi areas of the marketing strategy. Blogging alone can seem like a needless expense for a business but when used in combination with other marketing functions it can be one of the most cost effective marketing tools in a marketing strategy.

Our blog writing services create keyword research and optimised blogs with the aim to get them ranking on Google. This will drive relevant traffic to your site which will improve SEO and can improve your Link Building strategy. Our Blogs are also created with social media and email marketing in mind so that they can be used in an email marketing and social media content strategy.

Bespoke Content Marketing Services

We'd love to create a content marketing strategy for you.

Content marketing services work well as an add on to our SEO services to increase the overall rank of your website and main keywords, as well as increasing your brand reputation and the backlink profile of your website. We work on blogging content, social media content, video content and long form content such as eBooks for our clients. Lobo Digital has a range of content writers from SEO, Journalism & English disciplines, who are also fully qualified blog writing specialists.

We have developed a process for developing content marketing strategies that works across all industries. Each strategy is tailored and bespoke for your business.

Step 1 - Create Content Strategy

The first step of content marketing services is to develop a content strategy to identify your audience, content topic ideas, and a content schedule.

Step 2 - Develop Great Content

The second step of our content marketing services is to develop and create great content for our clients. Our content is created by industry experts.

we love them

what our clients have to say

A bespoke Roadmap To Success

Content Marketing Strategy Designed for your business

We build a content marketing strategy that is tailored to your specific companies needs. We provide a wide range of content marketing services. Our digital marketing services can be used individually or combined to create a multi-channel marketing strategy.

Cleaning Companies

Cleaning Companies

Our expertise lies in crafting unique strategies that enhance online visibility, drive customer engagement, and boost sales, ensuring your cleaning business stands out in a competitive market.

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Law Firms & Legal Practices

Law Firms & Legal Practices

Our expertise lies in creating strategies that enhance the online presence and reputation of legal firms, ensuring they effectively connect with their clients.

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Retail Stores & Shops

Retail Stores & Shops

Our focus is on crafting innovative strategies that drive footfall, enhance online sales, and build brand loyalty.

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We Solve Real Problems

what can we do for you?

Social Media​​

Each Social Media strategy needs engaging content. We will make this for you.

SEO

We connect your audience with you, when they are searching so your traffic converts into leads.

PPC

PPC is about having super-targeted campaigns to ensure efficient budget spend.

We Have Great Answers

We're here to answer your common questions

Let's Talk Content Marketing

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It helps businesses establish trust, build relationships, improve search engine rankings, and ultimately drive profitable customer action.

We specialize in various content formats to suit your business needs, including:

  • Blog posts: Informative and engaging articles
  • Website copy: Compelling landing pages and product descriptions
  • Social media posts: Shareable updates and visuals
  • eBooks & Whitepapers: In-depth industry reports
  • Infographics: Data presented in an eye-catching way
  • Case Studies: Success stories showcasing your expertise

We invest time in understanding your unique brand personality and target audience. Before any content creation, we collaborate with you to develop a clear brand voice and messaging guidelines ensuring consistency across everything we produce.

Yes! SEO is integral to our content marketing approach. We conduct thorough keyword research and strategically incorporate those keywords within your content to improve search engine visibility. Additionally, we optimize meta descriptions, title tags, and image alt-text for better ranking potential.

We track key metrics that align with your business objectives. This might include website traffic, social media engagement, lead generation, conversions, sales revenue, and search engine rankings. We provide regular reports and analyze the data to optimize your content strategy for continuous improvement.

Yes, we can! In addition to content creation, we offer content calendar development and social media management services. We can help you plan, schedule, and publish your content across various platforms to maintain consistency and maximize reach.

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