Your page ranks on the first page of Google. Then a prospect asks ChatGPT the same question and it recommends three competitors instead. Nothing is broken. The page simply is
Only 30.5% of UK Google searches now end in a click on anything at all. That is the lowest click rate of the six countries Similarweb measured in 2026, below
Eight percent. That is how often people clicked a traditional search result when an AI summary appeared, against 15 percent when it did not, according to Pew Research Center’s analysis
Ask ChatGPT to recommend a supplier in your sector. Then check whether your name comes up. For most UK SMEs it does not, and the reason is rarely that the
Clicks are down and the panic is loud. Pew Research Center found that Google users clicked a traditional search result on 8% of visits where an AI summary appeared, against
Google users clicked a traditional search result on just 8% of visits where an AI summary appeared, compared with 15% of visits where none did. That is Pew Research Center
Twelve steps. Fifteen minutes each. Three hours of work, spread over a month, and your site starts showing up in the answers your buyers actually read. Most UK SMEs already
If your rankings wobbled mid-month and you went hunting for a Google algorithm update in July 2026 to blame, you will not have found one. Google confirmed no core update
26.4 million people in the UK used an AI tool in April 2026. That is measured audience data, not a forecast, and it is up 2.4 million in three months.
