Author schema SEO is often reduced to one instruction: Add a name underneath the article. That misses most of the point. Google strongly encourages accurate authorship information where readers would
If you have ever asked who does ChatGPT recommend in my industry, the useful question is not whether your company appears once. It is whether the same competitors keep appearing
Organisation schema should answer a deceptively simple question: Which organisation does this website actually represent? Many sites stop after adding a business name and logo. That is a start, but
Search for FAQPage schema 2026 and you will find two opposite pieces of advice. One says FAQ schema is dead because Google no longer shows FAQ rich results. The other
Schema for AI search has become unnecessarily complicated. Schema.org currently contains more than 800 types. That does not mean a typical UK SME needs hundreds of them. Schema.org’s current development
Cloudflare blocking AI crawlers is one of those technical problems that can exist without anyone on the marketing team noticing. Your website can look completely normal. Google Analytics can still
Facilities management AI search creates a new visibility problem for FM contractors, but it is not because demand for facilities management has disappeared. The more important question is whether your
PDF SEO AI search problems often start with a simple B2B habit: the company’s strongest information is sitting inside downloadable documents instead of useful web pages. Case studies. Capability statements.
The server side rendering AI search question sounds technical, but the business issue is straightforward: when an AI crawler requests one of your pages, does it receive the useful content
